Dr. (Eng.) Carl F.W. Borgward was the founder and owner of the Borgward group in Bremen, West Germany. Born in 1890 in Hamburg-Altona and trained as a fitter and turner, he later studied mechanical engineering. Wounded in World War 1, he returned and bought a share in a small manufacturing business. This he then took over and turned it into an automotive component manufacturer for radiators and fenders.
During 1924 he started making three-wheeler 200cc 2-stroke delivery vehicles which became quite successful, and led to the Goliath light commercials. His business was growing and in 1929 he also bought shares of the ailing Hansa-Lloyd company at a discounted price, which also gave him control of the company.
In 1931 he launched the first Goliath passenger vehicle, the three-wheeled Pionier, and some 4000 were sold. By 1934 Borgward launched the Hansa 1100 and 1700, nice and well-enginered cars that re-established his reputation. Production of Goliath and Hansa-Lloyd trucks continued.
During the second World War…
Dr. (Eng.) Carl F.W. Borgward was forced to build military vehicles, but most of his factories were destroyed in bombing raids. Borward had to start from scratch after the War. His first post-war car was also the first all-new German car, the Borgward Hansa 1500, released at the end of 1949. The modern styling of this car was the work of Dr. Borgward himself as with all Borgward Group products.
1950 two new cars appeared, both with two-stroke motors and front-wheel-drive. The tiny Lloyd with a 293 c.c. motor and the larger Goliath, with a 688 c.c. engine. 1952 the Borgward Hansa 1800 appeared and in June 1954 a totally new Hansa 1500 named Isabella, followed by the Isabella Coupé, Borgward´s most elegant design. A total of 202‘862 Isabellas was produced.
1960 the big six cylinder Hansa 2400 was replaced by an all new design, the P100. This car had a very advanced air suspension, well before Mercedes Benz followed with the same system. Unfortunately only 2547 P100 were built before the end of the Borgward Group.
The end of the Borgward Group is a sad story. The Government of the state of Bremen claimed that Borgward was insolvent, and then forcefully acquired the company and sold all the assets. All creditors were paid in full, proving that the company had never been insolvent after all.
Borgward Gariep Dam Meeting 2015
The impressive line-up of cars
What a beauty in a great setting
Borgward Gariep Dam Meeting 2004
The impressive line-up of cars
Judging the cars
Borgward Gariep Dam Meeting 2002
Some of the cars attending the meeting
The recipients of the trophies
Borgward Gariep Dam Meeting 2000
Impressive Borgward Coupe line-up
Borgward line-up
Borgward Display
George Car show February 2004
First Prize winning Borgward display Ceres show 2001
Borgward Isabella Coupé
1957 Borgward Isabella Coupé
1957 Borgward Isabella Coupé
1958 Borgward Isabella Coupé
1958 Borgward Isabella Coupé
1959 Borgward Isabella Coupé Caberiolet
1960 Borgward Isabella Coupé Caberiolet
1960 Borgward Isabella Coupé
1961 Borgward Isabella Coupé
Borgward Isabella Coupé Before Restoration
1958 Borgward Isabella Coupé
Borgward P-100
Borgward P-100
1961 Borgward P-100 Limo
1961 Borgward P-100 Limo
Borgward Sedan
1957 Borgward Isabella
1957 Borgward Isabella TS
1957 Borgward Isabella Dash
1958 Borgward Isabella
1958 Borgward Isabella TS
1960 Borgward Isabella
1960 Borgward Isabella TS
1960 Borgward Isabella
1960 Borgward Isabella TS
1961 Borgward Isabella TS
Borgward Combi, Pickup & Utilities
1956 Borgward Hansa 1500 Pick Up
1958 Borgward Isabella Combi
1960 Borgward Isabella Combi
1960 Borgward Isabella Combi
1962 Borgward Isabella Combi (very rare model)
1959 Borgward B611 Camper
1960 Borgward B611 Camper
1960 Borgward B611 Commercial
Borgward B2000
1959 Borgward 1500 Truck
Borgward Hansa 2400 Pullman
1958 Borgward Hansa 2400 Pullman
1958 Borgward Hansa 2400 Pullman
Borgward Hansa 1500
1949 Borgward Hansa 1500
1949 Borgward Hansa 1500
Borgward Arabella
1960 Borgward Arabella
1960 Borgward Arabella Dash
1959 Borgward Arabella flat-four Engine - was later adapted for used in the 1968 Subaru
Borgward Goliath - Hansa
1958 Goliath
1960 Goliath Hansa 1100 Cabriolet Dash
1960 Goliath Hansa Cabriolet - only surviving specimen
1960 Goliath Hansa Cabriolet - only surviving specimen
Borgward Lloyd
1958 Lloyd Alexander T.S. LP600
1959 Lloyd Alexander 600
Original "Werks Fotos" from the Archives of Graham Davies
Launch of the Borgward P-100 at the 1959 Frankfurt Autosalon by Dr Borgward
Borgward Isabella Engine
Borgward Hansa 2400 Pullman
Pritschenwagen 1.5t Frontlenker
Borgward Hansa 1100
Rarities from the Archives of V. Janssen
1931 Goliath Pionier Open Three Wheeler
1931 Goliath Pionier Closed Three Wheeler
1934 Hansa 500
Goliath F 200 Chassy
Goliath F 200 Lieferwagen 1933 - 1938
1950-52 Borgward Hansa 1500 Woody Kombi
1951 Goliath Typ GP 700
1951 Goliath GP 700 Sport-Coupé
Goliath GD 750 Lieferwagen 1951 - 1955
1954 Borgward Hansa 1500
1956 Hansa 2400 Pullmann
1956 Borgward Isabella Hardtop Cabriolet Deutsch
1957 Borgward Isabella Cabriolet
1958 Goliath Hansa 1100 Coupé
1960 Borgward P-100
1960 Borgward Factory
1961 Borgward Isabella Coupe Cabriolet
1961 Borgward Arabella
Borgward Jeep
Borgward Project 59
1960 Isabella de Luxe Restoration
This left hand drive car is believed to have been driven through Africa from Germany to South Africa. The owner would appreciate any further information on the history of this car. – Click here to contact the owner
Engine & Suspension Assembly
Suspension Assembly
New Engine
Fitting of Suspension & Engine
Fitting of Carpet
Fitting of rear Seat
Fitting of Sunroof, Liner & Dash
Fitting of Body Panels
Interior complete
Dash complete
Exterior complete
Finished Car
Rarities from the Archives of V. Janssen
Carl F. W. Borgward 10th Nov. 1890 to 28th July 1963 Aged 73
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International Borgward Links
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